102 Group is a boutique agency creating high end events and curated travel experiences, bringing people together through hospitality, refined journeys and moments that truly inspire.
We work for people who expect more. Our clients include CEOs, founders, entrepreneurs, brands, and private individuals who value quality, discretion, and experiences done right.
Silent luxury
At 102, we believe true luxury lies in authenticity, in how an experience makes you feel, not how loud it looks. From the Alps to the Amalfi Coast, from intimate private dinners to brand activations, we continue to create moments that connect, move, and inspire. And we are very proud of that.
Built on trust,
not marketing.
“What started as a small concept with big dreams has grown into a trusted international agency, crafting tailor-made events and journeys for clients all over the world. We’ve never spent a single euro on marketing. Every collaboration has come through word of mouth, built on relationships, trust, and consistently delivering experiences that feel right.”
Sam van de Water
Founder 102 Group
Explore 102 stories
Abu Dhabi, UAE
Abu Dhabi, UAE
Soho, London
Soho, London
Cannes, France
Cannes, France
Saint-Tropez, France
Saint-Tropez, France
Loch Lomond, Scotland
Loch Lomond, Scotland
Copenhagen, Denmark
Copenhagen, Denmark
Dubai, UAE
Dubai, UAE
Mongibello, Ibiza